It was an absolute pleasure to work with the Imago marketing team to create a new brand identity and brand strategy for the IP EXPO Europe exhibition, the leading cloud and IT infrastructure event. From the outset, we knew that we had to engage with the IT audience, whilst displaying the core information in a clear, concise and compelling way. The creation of the IT Crowd, added a fun element to an otherwise serious subject matter. Vivid was responsible for all creative delivery of the event, from branding, sales and marketing material, digital communications, print and online design.
